Deodorant manufacturer Right Guard wanted a novel solution to market their product and they came out with Pitvertising. The actual theme of this Pitvertising is that the ads are displayed on the LCD which is placed in the shirt below the person’s armpits. Rightfully a novel solution but may not be a successful one. Worldwide advertisers take note of this new term and keep it handy if you were to inpire the idea for your own product.

[Via Engadget]