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Sony announced their new e-book reader, PRS-700 which boasts a touch screen panel. The 6-inch display is based on e-paper technology and is touch sensitive which tries to blur the line between a real book and an electronic reader. A user can slide his finger on the screen to mimic flipping a page of a real book. There’s also a virtual QWERTY keyboard, search function within the document and a built-in LED light for late night reads. Sony has made this e-book reader convincingly well which can also play non-DRMed MP3 and AAC files and supports many text formats that can be converted before viewing.

Battery life is also good with 7,500 continuous page turns or up to two weeks of reading. The reader is available now for pre-order on Sony Style for $400.

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