I agree that Asus is the supreme when it comes to Eee PC and their vast netbook range but off late, it seems they have become a little complacent. Now, Acer claims that their netbook which launched in June this year could see a shipment in excess of 6 million units.
If this happens, it would be a tight slap on Asus’s face because they were boasting their shipment target to reach 5 million by the end of this year and Aspire One will actually surpass Eee PCs full year target within half the tenure.
So where did Asus went wrong? Probably on the marketing side. I don’t know about other countries but in India, Asus has not indulged in any sort of marketing except for product displays in giant electronic stores. On the other hand, Acer has been full on promoting its product on each and every advertising medium. Also Aspire One is priced cheaper than Asus Eee PC which works against them in price sensitive markets.
With the current pace, Acer expects to ship around 12 to 15 million Aspire Ones in the next year. Asus better pull up your socks now or cry later.
[Via PCworld]
Leave a Reply