You are browsing the archives of marketing.

 
Microsoft UK is running an unusual viral campaign to promote its Bluetrack technology. We have already seen a couple of mice before featuring Bluetrack technology which is in fact nothing but the freedom for the mouse to work almost on every surface.
The video shows a real mouse doing a stunt from an airplane which [...]

 
Apple released a couple of new advertisements from its ‘Get a Mac’ campaign. Needless to say, the potshot taken at PC is amazing, especially in the second Bean Counter ad. Hit the play button for a chuckle.

 
UPDATE: Click here on how to find that ad. Sorry PS3 gamers it doesn’t work for you’ll.
Politicians have a lot of work to do to attract different people from different walks of life. Barrack Obama for example is trying hard to lure gamers to vote for him. Check the screenshot above as he took an [...]

 
Attracting techies to attend a Yoga session is not that easy. You need an equally creative tech line to please them. Even Yoga expert Baba Ramdev had to take Google’s support to make a billboard ad somewhere in Gurgaon for his Yoga camp.
Pranayama
[Via Labnol]

 
So the other day we saw a marketing gimmick from Samsung showing how its SSD survived a 3-storey fall. And today I present a Lenovo ThinkPad commercial giving us the Grandma Proof. The idea is obviously farfetched but the ad delivers the message that ThinkPad notebooks are solidly built and can endure almost everything.
[...]

 
Samsung Canada has got a clever Instinctmarketing campaign up on YouTube. Its not a conventional ad but wants the viewer to interact with the video with the help of annotation feature. It gives you two options – to follow the Instinct or make another choice. Clicking on any of them will lead to a new [...]

 
Deodorant manufacturer Right Guard wanted a novel solution to market their product and they came out with Pitvertising. The actual theme of this Pitvertising is that the ads are displayed on the LCD which is placed in the shirt below the person’s armpits. Rightfully a novel solution but may not be a successful one. Worldwide [...]

 
Samsung Electronics who is the official wireless communication partner for this year’s Beijing Olympics has gifted 1000 G618 Olympic to Chinese Olympians. The phones carry Olympic themed ringtones and wallpapers and will be the official phone for China. Considering from the marketing perspective, these phones wouldn’t have cost them much as the ROI will be [...]

 
In about 15 hours from now, Sony Ericsson will unveil some new phones. Well that’s not the main news here but it is the live Q&A webcast which will be held along with it to answer our queries surrounding the Walkman brand. Head over here to register yourself or leave your question in the comments [...]