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Now this is definitely something new from Motorola’s stable. Presenting Aura which Motorola claims to be inspired by luxury watches and handcrafted design. Aura is not a phone packed with features but the use of components and style factor make it high-end.

The swiveling Aura has a round screen which is the world’s first with 1.55-inch in diameter, 16 million colors and 300dpi resolution. The phone has got more than 700 components and uses high-class materials like the Swiss-made main bearing and custom engineering rotating mechanism with 130 precision ball bearings to handle the swivel smoothly, scratch resistant 62 Carat sapphire crystals and PVD coating for giving it a mirrored finish.

On the specifications front, Aura supports quad-band GSM networks, EDGE and features a 2 megapixel camera, music player, Bluetooth with A2DP, 2GB onboard memory and a microSD slot. The phone is set to launch by the end of the year for $2000 which in reality qualifies itself to be just a common man’s dream.

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